I was talking about diamonds for a good portion of the day, so I've got diamonds on my mind. Did you know, at one point, De Beers controlled 60-80% of the world's diamonds? That means they somehow managed everyone in the world to think of the gem as a hot commodity thereby controlling the pricing. Diamonds aren't even rare. It's like saying dirt is valuable and selling it for the price of diamonds. How CRAZY is that? I read on Wikipedia that the success of the company rested in the business model. A business model is how a company creates value to its products and services.
Hmmm...do you think that if I take a product/service and rant and rave about how great it is, it will do well?
Hmmm...do you think that if I take a product/service and rant and rave about how great it is, it will do well?
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2 comments:
When selling a product you have to be competetive in pricing with similar products. It is when you provide a service that you can create the need and value and set the price accordingly.
you should read "tipping point" if you haven't already..i think about you when i read the book
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