Showing posts with label diamonds. Show all posts
Showing posts with label diamonds. Show all posts

Thursday, September 4, 2008

Diamonds are a Girl's Best Friend!


I was talking about diamonds for a good portion of the day, so I've got diamonds on my mind. Did you know, at one point, De Beers controlled 60-80% of the world's diamonds? That means they somehow managed everyone in the world to think of the gem as a hot commodity thereby controlling the pricing. Diamonds aren't even rare. It's like saying dirt is valuable and selling it for the price of diamonds. How CRAZY is that? I read on Wikipedia that the success of the company rested in the business model. A business model is how a company creates value to its products and services.

Hmmm...do you think that if I take a product/service and rant and rave about how great it is, it will do well?